June 3, 2008: – - Surftech announced the re-launch of their website, designed to educate surfers and provide dedicated areas to Surftech’s involvement in a growing range of surf and action sports markets.
Most prominent in the new Surftech.com are the multiple approaches surfers can use to browse and determine the perfect board. A first in surfing, Surftech offers filtering by a range of criteria unique to surfboards. Additionally, surfers have the option of describing their own attributes including their weight, ability and average surf conditions, the site returning e a range of recommended options.
“Working with 64 shapers means we have got 100′s of different models. With our new optional filtering and board recommendation system, you can quickly find all the information about the board you are interested in or get guided to a range of great options.” Comments Sander Nauenberg, Surftech Marketing Manager. “Now users leave Surftech.com better prepared to know what they are looking for when they do walk into their local shop.”
In addition to offering unprecedented information about surfboards, Surftech’s new site offers specific sections to emerging and growing sports for which Surftech builds boards. Standup paddlers, prone paddlers, skimboarders and kiteboarders all have dedicated content including information, videos and boards that are specific to their interests.
“For both the consumer and the retailer, Surftech.com offers a great place to learn not only about our unique boards and accessories, but also about board design, our shapers, athletes, history and what is going on in the world of boards today.” Notes Surftech GM, John Griffith.
With regularly updated content and a growing population of consumers demanding detailed information, Surftech.com will continue to be updated and evolved to remain the site of choice for surfers and athletes looking for the premier boards in the world.