In4mation And G-Shock Collaborate On Tide Watch To Celebrate 25th Anniversary

HONOLULU – (MAY 30, 2008) –– In4mation is proud to announce the release of a limited edition In4mation G-Shock G-lide Tide Watch, a stylish collaboration to celebrate the 25th Anniversary of G-shock. This Seafoam colored watch is being released at select In4mation dealers in June 2008, and will retail for $120. The tide-graph on this watch is a contemporary twist on the GLX 5600, one of Casio’s most timeless pieces, making this watch practical and fashionable for surfers around the globe.

“For one thing you know [In4mation G-Shock G-lide Tide Watch] won’t break, that’s what their brand prides itself on,” says G-Shock teamrider and In4mation founder, Jun Jo. The regular foot and former Japanese Professional Surfing Association champ incorporates his years of wave riding and trend setting fashion into this collaboration. “Casio has the best technology and with the special, summer color way this watch is the best combo ever,” says Jo.

Every G-Shock timepiece is water and shock resistant, while advancing the fusion of function and fashion. Cutting edge technologies include: Tough Solar, Atomic Timekeeping, and composite-construction. “It is with great pride that we celebrate the 25th Anniversary of G-Shock,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. ” The G-Shock brand has remained Casio’s flagship timepiece.”

For dealer inquiries and more information on In4mation x G-Shock G-lide Tide Watch please contact: Daniel@thefndtn.com. For media inquiries please contact: Piney@themilkmilk.com

About In4mation:
In4mation is Hawaii’s premiere retailer and brand of skate and surf wear, comprised of two retail stores at Ward Warehouse and Waikiki Beach Walk. The name In4mation and the “plus” logo symbolize a unique bond, signifying In4mation’s positive outlook and welcoming attitudes attained by exploring varied paths of life. In4mation appeals to many consumers because of its fresh perspectives against major lackluster retailers and brands that make mundane attempts at pleasing the masses.

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