Electric’s New Ad Campaign: Wild Things

The Wild Things campaign reflects the crazy, colorful, and exciting world we live in. Riders choose their individual animals and are shot in engaging moments with some of our more unique and awe-inspiring animal neighbors. The use of negative space and compelling colors add to the distinct look and refreshing feel for these ads. Each ad includes a fun fact about the rider’s chosen creature and a hidden volt on the animal for added interest. This campaign is absolutely unique and a definite page stopper. The campaign will run full circle through all sports throughout 2008. The campaign will also have heavy backing on the web with its own ad gallery and featured splash pages.

Watch out for the Wild Things ad campaign…