Fashion Industry Veteran Greg Osthus Finds New Home At “City Surf” Line
NEWPORT BEACH, CA; (Feb. 8, 2008) — Atwater, the Newport Beach based surfwear line, today announced hiring and appointment of Greg Osthus, former VP of Sales at LOST, as the new VP of Sales and Merchandising. The two-year-old company has been branded the “buzz brand” due to early adoption and success within the action sports industry.
“Sales have been strong for us since we started but we really needed leadership for our independent and in-house reps,” said Dean Bradley, founder and designer of Atwater. “When we met Greg he fit in the Atwater family instantly. We are excited to have someone with such a great reputation in the industry and who also shares our vision for the company,” he continued.
Seal Beach resident and surfer, Osthus brings many years of sales experience as former VP of Sales and Merchandising for major clothing brands LOST and Ezekiel, where he played an integral role in the growth and development of their sales.
“Atwater has such huge potential,” said Greg Osthus, VP of Sales and Merchandising of Atwater. “The market is changing and I want to be on the front end of this cycle. The customer is asking for newness again at the store level. It is hard to look different in the action sports market but Atwater does. It has a different message that is on point to where the young consumer is feeling right now,” he continued.
Greg Osthus can now be contacted at firstname.lastname@example.org
Created by design veterans Dean Bradley and Scott Madison, Atwater has quickly become a constant in Southern California menswear fashion. A casual, yet contemporary line combining classic surf styles with a street edge, Atwater consistently draws from the classic heritage of beach life, simultaneously incorporating an elegant, fashion-forward and more sophisticated side to casual surfwear that we call “City Surf”. The Atwater line consists of T-shirts, boardshorts, walkshorts, pants, jackets and accessories including hats by New Era. Atwater can currently be found at most major surf retailers including Jack’s, Surfside Sports, Sun Diego, Becker, Val Surf, Active Rideshop, Surfride and fine retailers including Nordstrom among many others.
About Dean Bradley
A graphic and fine artist, Creative Director, Dean Bradley is internationally recognized and considered a culturally significant designer in the new school art movement and surfwear industry. Bradley’s love for the beach culture has helped shape his graphic thinking and spirit of independent design. Prior to starting Atwater, Bradley served as Art Director for surf industry giant Hurley International where he began designing T-shirt graphics and transforming his artistic abilities into commercial success. During a six-year career with Hurley, Bradley became known for his versatility in original T-shirt graphics for the men’s and girl’s T-shirt lines. Bradley consistently created best-selling designs that continued to increase sales while always setting new T-shirt design trends in the industry.
About Scott “Spides” Madison
The recognized “boardshort specialist”, Design Director Scott Madison combines his love of surfing and fashion into the Atwater brand. With more than 15 years of experience as a designer, Madison established himself as a dominant industry player as the head of design at Hurley International, Madison played a crucial role in the success of Hurley at the transition from Billabong to Hurley in 1999. Madison is highly recognized for his design innovations and credited with creating some of the industry’s top selling pieces by bringing menswear fashion influences into boardshort design.