Spy Optic And Eastern Surfing Association Announce 2007 Partnership

Carlsbad, California – May 2nd, 2007 – Spy Opticand the Eastern Surfing Association (ESA) are pleased to announce thatSpy has signed on as a National Sponsor for the 2007 ChampionshipSurfing season. Spy Optic will be the exclusive eyewear sponsor for thetour and will have a presence at all ESA events this year. Spy will alsobe presenting the Psycho Beach Party at three tour stops in conjunctionwith TransWorld SURF Magazine.

“We are extremely excited to join the ESA family, especially on itsfortieth anniversary. We have a great respect for the largest amateursurfing organization in the world and are looking forward to workingwith the ESA to expand Spy Optic’s presence on the East Coast. Spy hashad a long history of supporting athletes and specialty retailers on theEast Coast, and this partnership will strengthen and broaden thoseexisting roots,” said Fran Richards, Spy Optic’s Vice President ofMarketing.

ESA’s Executive Director Debbie Hodges remarked, “Spy Optic is a greatfit for the ESA. They are a youth-driven company with excellent productsand a roster of exceptional East Coast athletes. We are thrilled thatthey have chosen to join us in further developing the sport of amateursurfing.”

Spy Optic will also be presenting three special events with TransWorldSURF Magazine. The “Psycho Beach Party” will take place at the May 12thNorth East Region Championships in Hampton, New Hampshire, on June 23rdin Virginia Beach, Virginia, and on July 14th in Wrightsville, NorthCarolina. The “Psycho Beach Party” will include competitions, specialawards and prize giveaways, live entertainment and more. Stay tuned towww.transworldsurf.com/pyschobeachparty for updates and moreinformation.

ABOUT SPY OPTIC
Spy Optic designs, develops and sells premium products for the actionsports and youth lifestyle markets. Spy’s principal products, sunglassesand goggles, target the action sports market, including surfing,skateboarding, snowboarding, motocross, wakeboarding and skiing, and theyouth lifestyle market within fashion, music, and entertainment. Spy’sinnovative proprietary products utilize high-quality materials,handcrafted manufacturing processes and engineered optical lenstechnology to convey premium quality, contemporary style, andprogressive design. Spy is a wholly owned subsidiary of Orange 21, Inc.(NASDAQ:ORNG). www.spyoptic.com

ABOUT THE ESA
The Eastern Surfing Association (ESA) is the largest amateur surfingassociation in the world. Established in 1967, ESA is a 501 (C) 3non-profit organization, dedicated to promote and preserve the spirit ofsurfing through their regional programs and 26 districts on the EastCoast, Gulf Coast, Great Lakes and Puerto Rico. For more informationabout the ESA, please visit www.surfesa.org

The 2007 Championship Surfing Season is proudly sponsored by the ESANational Sponsors: Analog, TransWorld SURF, SoBe, FEW-New Zealand, SpyOptic, Seasoned Surfboards, Fortress, FCS, Sharkinetics, Surfco Hawaii,Chums and Liquid Vision.