San Diego, CA (November 2000) — Reef, a leading footwear company in the action-sports industry, delivers the 2001 Reef calendar to retail stores everywhere. The Reef 2000 calendar was such a success that the company brought back the calendar…and the girls…for another year.
[IMAGE 1]This year’s calendar features a fresh new format featuring the renowned Miss Reef girls, who have graced the company’s ad campaign for over a decade. Traci, Malissa, Tamiquita, Juliana and Paula and their respective behinds have made the cut and are looking better than ever for 2001.
The Reef 2001 calendar also will be featuring monthly promotions with contests such as “write a love poem to Miss Reef,” entry of the best skate sequence, picture of the rattiest surfboard, and so on. Prizes include fame and fortune on the company Web site, Reef gear, sessions with pro skate and surf teamriders, and a trip to a stop on the Reef South American Crown of Surfing to judge the Miss Reef bikini contest. The contests will run monthly from www.reef1.com, beginning January 1, 2001. Winners along with the winning entry will be posted.
For more information contact Heather Bensen at 800-423-6855, or firstname.lastname@example.org.