Hoping to gain more recognition around the world with its relatively new brand, The Realm announced the signing of three-time World Champion Tom Curren. One of the most famous surfers ever, Curren’s job with the team is simple¿”To put a sticker on his board and go surfing,” says Realm Marketing Director and Part-Owner Mike Parsons.
According to Parsons, Curren signed despite receiving offers from top-industry brands for more money. The deal was done on the hood of Parsons Chevy truck.
Curren has strong relationships with people at The Realm, and once surfed on the pro tour with Parsons.
“We knew we weren’t going to win a bidding war with the majors,” says Parsons. “Tom joined our family for the spirit of what we represent.”
Parsons says Curren’s world tour re-qualifying efforts will definitely help the company when he’s surfing in places like Australia, Europe, and Japan. Parsons believes Curren will get back on tour and emulate the success of Mark Occhilupo, but adds, “We don’t care either way as long as he’s surfing¿he’s a draw regardless.”
While on a recent East Coast tour for the company, Parsons noticed Searching For Tom Curren was playing everywhere. So one of the first steps will be to get a video out featuring Curren as well as other team riders.
The company is keeping its professional team small and elite with Pat O’Connell, Donovan Frankenreiter, Adam Repogle, and Curren.
Another area The Realm is looking at is amateur surfing. “We’re established on the top end, now we want to build kids through the amateur stuff,” says Parsons. “Anything to do with surfing, we want to be involved.”